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Your brand name shapes your company destiny

DY - 01.08.2018 - 0 comments

Many of you know phrase «How you name a boat, is how it will sail» from book Adventures of Captain Vrungel, which also relate to branding because exactly your brand name shapes your company destiny.

So that to the select of brand name you must treat with a special responsibility.

Where does the forming of proper brand name begin?

The first stage of forming your company naming — it’s a comprehensive vision of your brand, tasks and purposes. Brand it’s as constructor, which assemble from many details, and so to select the best from details, you must imagine full picture.

In other words, formed brand vision it’s skeleton which will be sprouting the necessary elements.

Process of forming brand name very similar on a combination lock, and for open it you need a try many various combinations, which include:

  • Thematic words;
  • Shorten words;
  • Associations;
  • Abbreviations and other elements.

But it’s not that simple as it seems at first glance, because there are many various nuances related to the environment of the future brand and its perception by the target audience.

Why your branding must be trusted by our agency?

If you trust the work on your brand by our agency, first of all you deliver yourself from the bother and get a guaranteed quality result. Depending on needs of our customers we provide various variants of package services which includes not only creative names conceptions development, but also analysis of the future environment of your brand’s existence.

So if you need development of your brand name or another services, such as: logo design, development of the brandbook, brochures, advertising etc, please contact with us, and we will be happy to assist you.